Amazon Pay gears up with festive offers via its UPI, cobranded cards & Pay Later channels

While major Indian festivities are lined up in the coming months, e-commerce platforms, payment and BNPL FinTechs are geared up for the festive season with new offers and rewards. A recent survey highlighted that consumers in tier 1 & 2 cities prefer to shop online this festive period while majority are willing to increase their spending this season